We aim to merge the cross-overs of classic and contemporary, county and city, as well as young and old. We want to produce no nonsense timeless products that will last year year on year. We also look to champion British manufacturers and work closely with a handful of family businesses and artisans with a combined knowledge and experience spanning over 350 years.

All of this contributes to us being able to offer the best premium knitwear using age old traditional techniques. We bring a slow-fashion approach in making, ensuring we produce manageable small batches.